Kaiser AC – Take Advantage of SEO to Boost Your Exposure
Everywhere you look and wherever you go, there are always potential customers that you can tap into. But despite the fact that there are lots of customers out there, if they do not know you existed, then they will transact with you, and that is for sure. So if you are running a Kaiser AC or any other HVAC business, integrating SEO will be crucial to it.
Even if you have engaged in all aspects of SEO into your website, ignoring local search engine optimization makes you missed great deal of things in your business. It is because of the reason that local SEO is the concept behind ranking as high as possible in local search results. Believe it or not, nearly half of the Google searches are for products and services.
So to ensure that your business will show up in local search results, here are few ways that can enhance local visibility and then be able to drive more business to your HVAC shop.
Number 1. Enlist on GMB or Google My Business – this is basically where all begins. People who search locally are mostly for an address and location. By using this free tool, you will be able to list our name, address and location as well as other vital info of your business such as directions and the hours of operation. This info goes straight to Google Maps and Google Search.
Before getting an approval, Google will validate all the info that you have sent them and then send you a letter or call you, once done your Kaiser AC gets the basic data to how customers would be able to find you and where they are from.
Number 2. Use Google Posts in conjunction with GMB – as a matter of fact, Kaiser AC are regularly using their GMB account in order to announce upcoming events, post about new deals or even updating local offers.
Number 3. Keep your name, address and place updated – being able to keep up with GMB listing would not be enough. You need to be sure that your location as well as your contact info is consistent and that you update it across all online platforms from your social media pages, website, directory listing and even various review websites. You may want to consider looking at Kaiser AC website as reference.
Number 5. Optimize tags, URL and content – this along with your meta description should be included in your city plus the target keyword for the page. It allows Google to easily locate your page and show it in the most relevant area. Kaiser AC does a great job in relation to this.